Zak Tietjen
Animator/Designer
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Instagram - For the Fans

The wonderful folks at Bien brought me on board to help animate this super fun spot for Instagram. The goal was to make viewers feel the massive fandom of futbol and what it's like to be at the big game. This spot pushed me to study futbol more technically and accurately depict a player's movement & physics when making those game-winning shots. I had a blast working with the team and bringing this spot to life across 3 different aspect ratios and 20+ languages.

Instagram: For the Fans

The wonderful folks at Bien brought me on board to help animate this super fun spot for Instagram. The goal was to make viewers feel the massive fandom of futbol and what it's like to be at the big game. This spot pushed me to study futbol more technically and accurately depict a player's movement & physics when making those game-winning shots. I had a blast working with the team and bringing this spot to life across 3 different aspect ratios and 20+ languages.

  • Client: Instagram

    Agency: 3Q/DEPT

    Creative Director: Hung Le

    Executive Producer: Ricardo Roberts

    Producer: Alisha Kramer

    Art Director: Carlos Alegría

    Illustration and Design: Carlos Alegría, Ally Schuman, Sam Bass, Siena Mae Allison, Kevin Kim, Renaud Lavency

    2D Animators & Compositors: Chris Saez, Nico Piccirilli, Sam Bass, Alejandro Imondi

    3D Animation: German Merlo

    Cel Animation: Christine Le, Zak Tietjen, Bruno Curcino, Richard Plata, Thea Gronlund, Brittany Penn, Rosie Philipot

    Custom Music/Sound Design: John Poon

Tackling the cel animation for this one was challenging, but it paid off once it was comped into German Merlo’s lovely 3D stadium.

& much more BTS

Check out Bien’s website for a full breakdown on how they brought together such a massive talented team to make this Meta’s highest converting concept globally, on social media.